James Hopson

To celebrate the union of both brands, I developed a concept that would at the same time highlights their shared dedication to supporting clients. The video follows a red car on a journey through all four seasons, with each transition marked by a flower that changes color, from red to pink and back, using After Effects. This recurring motif visually reinforces the connection between the two companies. Carefully chosen editing and a thoughtfully selected soundtrack come together to create a truly emotional and memorable experience. This video was shown at a company event attended by over 600 employees and received a warm response from the audience.

Editing for Outfittery GmbH. ‘How to Men’ is a project based upon an advertisement the company previously published. I was assigned by Outfittery to keep the original footage (shortened by 30 seconds) adding every other element: graphics, animations, language adaptation, synchronisation of music-footage-text. What I liked about this project is the freedom I had to showcase my creativity and most importantly my sense of rhythm, given by my expertise with musical instruments. Creating modern, interesting graphics and matching them with the beat of the song, or the specific movement of one of the actors, helped me in the creation of what I believe to be an exciting piece of work.

I created this video for Noleggiare’s 10th anniversary dinner, attended by over 600 employees. I was asked to use stock footage while keeping the Noleggiare spirit alive, which I did through rule-breaking choices, vibrant pink accents, and a playful energy. A pink line weaves through every scene, following the characters and highlighting Noleggiare’s youthful, innovative identity. By choosing unconventional imagery, I challenged the usual car rental industry visuals. The video was originally created for a single event, but it worked so well that it ended up being used in ad campaigns all year, with the text updated for each occasion.

My first project with Outfittery began with a set reference, but I chose to take a different creative direction. Instead of using side columns for text, I suggested a more modern approach, designing the video with bold, centrally placed text that became a defining element of the transformation. The result was very well received and opened the door to further exciting collaborations with the brand.